Resources

Official SFMC documentation including AMPscript reference.

Comprehensive guide to AMPscript functions and syntax. Not to be confused with the AMPscript Guide.

Free learning paths and modules for SFMC.

Q&A community for Marketing Cloud developers.

The number one resource that I consult when I want to understand the inner workings of Marketing Cloud. In-depth articles on AMPscript and Marketing Cloud development.

If you've got a question about the nitty gritty ways that ampscript functions work, this is where you want to visit. Comprehensive guide to AMPscript functions and syntax.

News, tips, and tutorials for the Salesforce ecosystem.

A discord community for SFMC geeks like us.

No-code segmentation tool for Marketing Cloud.

Email testing and analytics platform.

Email testing and preview across clients.

If there’s one thing I try to champion, it’s the idea that manual processes are the enemy. If you want to scale a team’s output without adding headcount (or driving them to exhaustion), you need to master automation. This book is a solid resource for moving beyond the basics of Journey Builder and getting your hands dirty with server-side JavaScript and API integrations to make the platform actually work for you.

We're all rushing to implement AI, but few of us are stopping to ask *how* to do it safely. As I’ve been building out my own learning plan for AI governance and ethics, this book has been a standout resource. It bridges the gap between high-level theory and the practical reality of running marketing campaigns that drive growth without sacrificing customer trust.

In the martech world, we are currently drowning in vendor hype. Everyone has an "AI solution" for problems we didn't know we had. I appreciate this book because it cuts through the noise. It helps technical leaders distinguish between genuine predictive power and "snake oil," which is an essential skill when evaluating new tools for a tech stack.

Data Cloud is the new frontier for the Salesforce ecosystem, and it can be intimidating to learn purely through Trailhead. I found this to be a practical companion while looking into the Data Cloud Consultant certification path. It moves past the marketing fluff and gets into the actual "how-to" of implementation, ingestion, and segmentation